How Long Does SEO Take? – SEO is a Marathon, Not a 50 Yrd Dash

As professionals in the online marketing marketing field we are often asked: "Why does SEO take so long?", "When can I expect to see our site #1", "How long does SEO take?" or, some variant of those questions.

When we had the opportunity to discuss things SEO with some other friendly professionals in the local market, it confirmed for us that what we knew was true. Search engine optimization (SEO) is indeed a marathon effort and the results are not likely to be seen in the time to complete a 50 yrd dash.

So why does SEO take "so long"? That's a great question and one that many have answered. Overall, the answers seems to circle around the fact that we have no direct input with the search engine. Some, even say that this is the wrong question. We apply proven and non-spammy techniques that have been tested (and re-tested) over the years. This testing by us, and our peers results in an approach that (with all things being equal) brings success. We apply these techniques and watch for changes. If nothing happens, we adjust a little more. All the while, noting when it most likely seems to happen.

Why Does SEO Take So Long?

The truth is no one can guarantee how long it will take to show a change in search rank. But, we know from experience for some clients their success starts to be visible in about six months. For others, it could take up to a year before things really start to shape up.

What Do You Show to Prove SEO is Working?

When you work with us we agree on a plan and specific actions. As part of this plan we track keywords on a monthly basis. These changes are something we will share with you in our monthly report. And over time, we will see the impact of our efforts. Tracking rank is just one of the ways we measure improvement in rankings.

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8 Reasons Why Your Website Doesn't Rank or, Show Up in Google

8-reasons-why-your-website-doesn-rank-showup-on-google

You’ve recently launched a new website but, have yet to see it in Google or, BING’s search results.  Maybe you are up late looking for an answer or, you tried searching your company name and don’t see it.  Some common reason why are below:

  1.  The domain name is too new.
    Selecting a domain name is only half the battle. Your domain name hasn’t been around long enough (and active) for the search engines to “rate” it’s reputation. What you/your company do with the website is very important to the search engines and your visitors.
  2. The web site has had little traffic.
    Have you done anything to promote the web site? This could be something like send out a press release, post to Facebook or, an email campaign.
  3. The web site has a high bounce rate.
    Do people go to your website, look at one page and then, leave? If they do, that is considered a bounce.
  4. The web site is not “mobile friendly”.
    Google has a tool for you to test mobile friendliness. It has also been pointed out that a lack of mobile friendliness could have an impact on rankings/traffic. If you don’t pass, maybe we can help.
  5. The web site is not organized and hard to navigate.
    The harder it is for someone to go from page to page on your site, the less likely a visitor or, search engine may want to return.
  6. The web site has no inbound links from other companies, associations, etc.
    Do you have links from other websites that link to your site? If you don’t, it’s harder for search engines to trust that your site is reliable and worth ranking. Or, maybe you need some links removed.
  7. The search engines have been blocked or, otherwise discouraged from visiting the web site.
    When you site was launched did your developer/designer unblock access to your site? If they haven’t, there is very little chance that you will be ranked.
  8. There are no reviews of the website/company anywhere online.
    Do you have past customers/clients? Have they left a review on Google or, Yelp? These reviews help perspective new clients and search engines understand something more detailed about your business.

Need a little help getting your site ranked? Let us know.

5 Google AdWords Tips for Small Business

Adwords Tips for Businesses

We've been fortunate to earn the trust of a growing number of small businesses in the Greensboro area. With this trust comes the opportunity to review  their Google AdWords accounts. In some cases,  we've made immediate impact and in others we've helped them better understand the value of AdWords and Analytics working together.

We were reviewing an account of one business owner and explaining about the AdWords "Conversions" column. Goals setup in Google Analytics would flow through to AdWords so that you could better understand what was working and what was not. The proverbial light seemed to go on in their head!

As a result of this conversation, the lab techs here at Why People Click have compiled a list of five things SMBs (Small to Medium Businesses) can do to immediately improve the performance of their Google AdWords accounts.

  1. Set up Goals
    Goals in Google Analytics are any meaningful action a user can take on your website. For example: FIll out a contact form, complete a purchase, sign up for an email news letter.
    Google-Analytics-Goal-Setup
  2. Target the Correct Trade Area
    There is good targeting available in Google AdWords and it's important to take into account both cities/states/zipcode to include as well as exclude.
  3. Select and Target the Right Keywords
    There are many ways to select and target keywords for your ads in Google AdWords. Some of the ways are covered in this Google support document.
  4. Write Enough Ads
    We generally like to see at least four ads per ad group. Why? This gives you a great way to test ad versions against each other.
  5. Monitor the Account
    This is probably the post important point. After goals have been setup, targeting is correct, ads have been created it's time to monitor your account. Check that click-through rates are good and that your ad groups are delivering on the established goals.

If this seems a little overwhelming consider hiring us to manage your Google AdWords

Google Analytics & Why It Is Important for Your Business

Google-Analytics-Why-Use-It

Google Analytics, you’ve heard the term, maybe even have access to account but, aren’t totally clear on what it is and how it can help your business. In this Online Marketing Foundations blog post, we’ll explain some of the benefits of using Google Analytics, explain why it’s important to your business and offer a few tips for using it to your strategic advantage.

What is Google Analytics?

Google Analytics allows website owners to collect statistics on web site visits, sources of traffic and what visitors find most (and least) interesting on the site.

Some questions Google Analytics can answer include:

  • What referring website is the biggest source of leads/sales?
  • Is my Social Media having a positive impact?
  • Are website visitors encountering errors that prevent them from completing a form?
  • What page(s) do my visitors like most/least?
  • Why are my customer service agents getting calls about the website?

Why Is Goggle Analytics Important to Your Business?

Google Analytics allows you to look back so you can make better decisions going forward.
Track the website and the progress it is making to your business goals. Website analytics is like GPS for your website. Want to know more about where your website is headed? Contact us.

Google Analytics Tips

  1. Ensure it’s setup accurately – Far too often we find Google Analytics not implemented correctly or, worse… no web analytics setup on a site at all.
  2. Goals, goals, goals Goals in Google Analytics are a powerful tool in any marketer’s tool box. If you have an online store you can use Google Analytics to measure sales, shopping cart abandonment and more. If your a company is interested in leads, Google Analytics can tell you how well your latest lead nurturing campaign is working.
  3. Experiment: setup duplicate views within an account If you are going to make the most of your analytics you are going to want to experiment. The thing about experimenting is that you don’t want to do it with the single version of the data that is in your account. Making a duplicate view allows you to experiment on the copy and leave the original data untouched.

Need some more help with your Google Analytics?
Review our Google Analytics services or, contact us.

Are You Ready for 2015?

Have you started your strategic marketing planning for next year? If you haven’t yet, here are a few things to check to get you started.

  • Are your Google Analytics visits year over year up or, down? Why?
  • Do you know what Social Media content you shared was the most popular? What’s your plan to use this knowledge going forward?
  • How is your Paid Search performing? Are you seeing good clickthru? And what about conversion rate… are your visitors completing actions on your site that lead to sales/donations, email sign ups or, white paper download?  If not, do you need some help looking at your AdWords performance?
  • Have an email promotion flight schedule in mind?

How can we help you? Please contact us.

5 #GivingTuesday Marketing Tips

giving-tuesday-marketing-ideas

Triad Nonprofits, #GivingTuesday will be here soon. We offer five tips to prepare your marketing effort as we approach the important holiday giving season.

  1. Prep Your Email & Email List – Have you segmented your list and moved the unresponsive subscribers to a reactivation list? Do you have your creative ideas formed into an email series and almost ready to send?
  2. Prepare Your Social Media Calendar – Do you have your GivingTuesday graphics ready for posting to your social channels? Have you plotted this on a calendar?
  3. Check your Website Analytics – Is Google Analytics properly installed? Is it reporting? Do you have Goals setup?
  4. Looking for Inspiration? Check the #GivingTuesday Tools.
  5. Short On Resources? Utilize Online Graphics Tools 

What #GivingTuesday Tools and Tactics well you use? Leave a comment below.
Want to ramp up your #GivingTuesday efforts a bit more? Contact Us

10/5/14 Internet Marketing Roundup

Weekly Blog Round Up
Our weekly roundup of things clicking on the interwebs in SEO, paid search, web design, social and more from the lab techs at Why People Click.

The 6 Budget Factors of a Site-Redesign 

An average cost of a site redesign is more than $38,000, and brands must make sure that budget covers must-have items such as an improved content management system and responsive or other mobile-friendly designs, writes Chip Stevens. Also important are an architecture to handle new content types, a specific portion for User Experience/Usabaility and some funds for any maintenance costs that crop up. Read the entire article.
Source: Business 2 Community

LinkedIn: How to Avoid Being Banned When Connecting

Author Jeff Molander offers some advice on making the most of LinkedIn connections and his opinion on the role of LinkedIn in the sales cycle. Read the entire article.
Source: Target Marketing Magazine

Top 5 Presentation Mistakes to Avoid

Awesome content, polished delivery and great design are keys to a successful presentation. Avoid these common mistakes including proper stock images, bullet points and more. Read the entire article.
Source: SlideShare

Google Dynamic Remarketing Ad to Roll Out to Advertisers

Now AdWords advertisers can run dynamic retargeting campaigns within the platform. Advertisers create one ad that can be personalized automatically right when an ad impression is served. Read the entire article.
Source: MarketingLand

Ello – 5 Quick Things You Should Know

Hello_my_name_is_Ello

The freshman social media network, Ello is still in beta and invitation only. But, the lab techs here at Why People Click have complied a list of five things you should know.

  1. Ello isn’t Facebook and Facebook isn’t Ello – Ello is stripped down, visually sparse (and for now) ad free.
  2. Ello uses “Markdown” which allows you to format your posts. We think Ello’s use of markdown will hold adoption of the platform to those comfortable with manually marking up their content in someway.
    Some examples: of markdown:
    To create italics, use a single asterix on either side of a block of text, like this:*This text will be italic*
    This text will be italicSurrounding text by two asterix makes text bold:
    **This text will be bold**
    This text will be bold
  3. Ello doesn’t have a like button… but it does have emojis and so far, the ::bread:: emoji has been used to indicate a “like”.
  4. Including an image in your ello post is just a matter of drag & drop. We liked the ease of that feature.
  5. Something we struggled with at first was to complete an update on Ello you press CTRL, then Enter.

9/14/2014 Roundup: Google Analytics Benchmarks, TINNY Launches, Facebook Asks Why

weekly blog roundup 9-14-2014

Our weekly roundup of things clicking on the interwebs in SEO, paid search, web design, social and more.

Google Analytics To Roll Out New Benchmark Reports

“Google Analytics announced (…)its new benchmark reports will be rolling out over the next few weeks, allowing users to compare their results to industry standard acquisition and engagement metrics.According to the announcement, users can select reports from among 1,600 industry categories, 1,250 markets and seven size-buckets, with metrics by channel, location, or device category dimensions.
Why this clicks: As marketers we look for external bearings for some sense of direction. And for that we finally see some payoff for anonymously sharing our data with Google for years. While these benchmarks provide a tantalizing cache of data, we should view it with some caution. Especially if you are in a niche or, in B2B. Ultimately, the best benchmark lies within your own data.
Article: Google Analytics Begins To Roll Out New Benchmark Reports

New Photo Sharing App: TIINY

“beta testers shared 5 time more photos with Tiiny than on their other photo apps, but he’s not even concerned about the success of the app”
Why this clicks: The spirit of innovation and Kevin Rose’s observation that a user can consume more content in a grid pattern is an interesting insight. And the proof appears to be in the early sharing results. Perhaps will see this feature built into other image intensive apps.
Article: Kevin Rose, Founder of Digg, Launches New Photo Sharing App Called ‘Tiiny’

Facebook Now Asks Why When You Block an Ad

“When users click on a sponsored post to block it, they’re asked, “Why don’t you want to see this?” Was it because you found it irrelevant, offensive, annoying? Facebook says responses from relatively few people will increase the relevance of ads for all users.”
Why this clicks: On the surface the incremental feedback Facebook gets might be helpful. Atleast it looks like Facebook is making an attempt to be helpful and refine newsfeed ads. But, this is a main profit driver for FB, are they likely to make changes?
Article: If You Block an Ad, Facebook Now Wants to Know Why

4-19-2014 Roundup: Analytics Troubleshooting, Podcast is Hot, Does Click Here Work?

Weekly Blog Round Up

Our weekly roundup of things clicking on the interwebs in SEO, paid search, web design, social and more.

This week: Analytics Troubleshooting, Podcast is Hot, Does Click Here Work?

Podcasting Is HOT

“In this year’s Infinite Dial report from Edison Research and Triton Digital, there was some good news for podcasting: a 25% bump in the percentage of Americans 12+ who have listened to a podcast in the past month.”
Why this clicks: A podcast is a great way to stay relevant, provide value and give control to client about when to listen to your content. Get some mindshare via their ears.
Article: A Major Shift in Podcast Consumption

Google Announces Analytics Troubleshooting

“Google announced it is launching beta Analytics Diagnostics, but only giving access to a limited number of users for now.”

Why this clicks: For years, business could rely only on analytics professionals or, programmers to troubleshoot their website reporting. Now, those with access to website analytics will get feedback on possible problems and get some pointers on how to fix the issues. This is a huge step forward in giving business users clues for starting the dialog with developers.
Article: Google Analytics Rolls Out Beta Diagnostics For Limited Number Of Users

Do the Words “Click Here” Work?

Does telling someone to click here, work? It’s a great question and this Copyblogger post adds some good information to the dialog. Pointing out that the right combination of anchortext could lift click through 8%+.

Why this clicks: Anything that can increase a visitor’s ability to dig into your content is a great starting point for experimenting on your site. Try it on a PPC landing page and compare to one that doesn’t use it. What are the results?
Article: Does Telling Someone to Click Here, Work?