Entrust Energy - Regional & Local SEO Case Study

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Search Engine Optimization Improves Visibility in Crowded Market

Entrust Energy is a privately held Texas-based Retail Electricity Provider. Founded in 2010, the company had very aggressive expansion plans. This highly competitive industry is crowded with 100's of competitors all vying for the same customer. Since their founding, they have expanded to sell electricity and natural gas to customers across the United States.

Kevin West

“Why People Click came into our organization and helped take our relatively new online program to a new level. They substantially increased our knowledge and management of search engine marketing.”
Kevin West – President, Enfiniti Global Inc.

The Opportunity

In 2012, Entrust were still a relatively new entrant into the Texas retail electricity business and had little to no search engine visibility. And with new electricity providers entering the market daily, urgency was a top priority.

The Answer: Local & Regional Search Engine Optimization

We crafted and implemented an SEO strategy that solidified the electricity provider's presence in Houston and then, moved them into ranking for surrounding cities. We created landing pages for each targeted location featuring focused, keyword-rich content.

The Results

Entrust attained top 20 listings in under 12 months for keyword searches in each of the cities we optimized. With some keywords ranking on the first page in the top 10 positions.

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