Are You Ready for 2015?

Have you started your strategic marketing planning for next year? If you haven’t yet, here are a few things to check to get you started.

  • Are your Google Analytics visits year over year up or, down? Why?
  • Do you know what Social Media content you shared was the most popular? What’s your plan to use this knowledge going forward?
  • How is your Paid Search performing? Are you seeing good clickthru? And what about conversion rate… are your visitors completing actions on your site that lead to sales/donations, email sign ups or, white paper download?  If not, do you need some help looking at your AdWords performance?
  • Have an email promotion flight schedule in mind?

How can we help you? Please contact us.

5 #GivingTuesday Marketing Tips

giving-tuesday-marketing-ideas

Triad Nonprofits, #GivingTuesday will be here soon. We offer five tips to prepare your marketing effort as we approach the important holiday giving season.

  1. Prep Your Email & Email List – Have you segmented your list and moved the unresponsive subscribers to a reactivation list? Do you have your creative ideas formed into an email series and almost ready to send?
  2. Prepare Your Social Media Calendar – Do you have your GivingTuesday graphics ready for posting to your social channels? Have you plotted this on a calendar?
  3. Check your Website Analytics – Is Google Analytics properly installed? Is it reporting? Do you have Goals setup?
  4. Looking for Inspiration? Check the #GivingTuesday Tools.
  5. Short On Resources? Utilize Online Graphics Tools 

What #GivingTuesday Tools and Tactics well you use? Leave a comment below.
Want to ramp up your #GivingTuesday efforts a bit more? Contact Us