SEO is the Student Not the Master in Content Marketing

In the early years of Search Engine Optimization and Content Marketing you could get away with stuffing keywords on a page to “game” the search engines (Google, BING, Yahoo) and it worked. However, there were two downsides to this practice. One, it’s a technique that was eventually discouraged and finally, penalized by the search engines. Second, this technique flat out sucked for the visitor/reader. Anyone actually reading a “wall of repeating text” stuffed with keywords wasn’t going to hang around long and probably wouldn’t want to do business with you. These were the Dark Ages of Content Marketing when SEO was the master. Eventually, search engines got wise to what was going on and adjusted their algorithms.

Not everyone made changes and some flat out refused to adjust their tactics. This was certainly to the detriment of their lead generating activities. If you’ve read online for any amount of time or, you are trying to attract and engage with prospective customers online you’ve (hopefully) adjusted your strategy over the years.

In a recent post by Mark Schafer he says, “I made a decision at the beginning of my blogging career to write for readers and NOT write for SEO.” And this got us thinking.. is their some seismic shift in content marketing? Or, some new standard for writing for the web?

We aren’t in complete agreement that we should NOT write for SEO. Rather, we’ve thought that SEO should be moved from the role of a strict master to that of a student. In other words, when we write, write with SEO in mindnot strictly for SEO (like the old days) AND write for your visitor/customer.

If we take the approach of SEO as student in content marketing there are several benefits:

  1. We are mindful of changes that need to be made to content marketing and strategy due to changes by search engines
  2. We keep the needs of our prospective customers in mind as well.

Was SEO ever the master? Or, always the student? Let us know what you think in the comments.

Your Company Is On Google Maps, Now What?

You recently attended a Google sponsored “get on the map” event. You worked with the facilitator to get your company verified and on the map and you now have a Google+ Business page.  You might be in one of the following situations.

  1. What should happen next?
  2. What was left out of this event?
  3. I have a problem that couldn’t be addressed.
  4. What more can I do ?

What Should Happen Next?

As was alluded to by your event facilitator, continue to update your Google+ Business page. Are you seeing comments and shares of your updates? Are you having some challenge with coming up with ideas/content to share with your customers? It can be challenging and sometimes, additional help can save you time, money and help with increasing likes, comments and sharing of content.

What Was Left Out of This Event?

What wasn’t mentioned at this event is that there are other map services that don’t receive information from Google. These are additional sources of listings for your company. Interested in seeing what that looks like? Check out this report.

I Have a Problem That Couldn’t Be Addressed

There are somethings that couldn’t be addressed during the event. This isn’t anyone’s fault. Maps can be tricky things and it’s just the nature of the beast. Somethings that may have not been address are:

  • Images of my business are incorrect
  • My map location in Google doesn’t match what I know locally.
  • My map location doesn’t match what it on other map services (e.g. MapQuest)

For any of these issues, we can often help. To find out more, contact us.

Differentiate Your Real Estate Business with Real Estate Copywriting

Buying content can be tricky.

There is no question that Real Estate professionals are some of the most time pressed of any occupation.  What do you need to reach new clients and how can you differentiate from your competitors? How can you market effectively in a time efficient manner? We’ll explore some ideas around this topic including some risks of a popular $20/month platform and other approaches.

There is no question that interesting, engaging and unique copywriting is a tremendous benefit to your real estate business. When this content is posted on your blog, shared across social media and in email newsletters it can keep your clients and potential clients interested in you and near top of mind when needing to sell and/or buy a property.

What are your choices for real estate copywriting?

  1. Do nothing.
  2. Subscribe to a $20/month content service.
  3. Get your son, daughter, niece or nephew to write something for you.
  4. Write something yourself.
  5. Hire someone to write for you.

What are the benefits/risks of each option?

  1. If you do noting: We’ll you probably aren’t really serious about growing your business.
    Benefits: none
    Risk:
    Your competitors and potential clients may not see you as viable.
  2. If you subscribe to a $20/month content service: As a time pressed real estate agent you decide to subscribe to a $20/month service that supplies the same articles to each agent but, adds your profile picture and web site link to the side.
    Benefits: Quick, easy and inexpensive
    Risks: Big Google no -no,  as even Google has said
  3. Son, daughter, niece/nephew write for you: Sure, they might turn out some decent copy.
    Benefits: Low cost option. Maybe be produced quickly.
    Risks:
    Will they borrow from Wikipedia or,  worse yet.. another article and risk your professional reputation or, that of your website? Meeting a deadline might be an issue.
  4. Write something yourself: As busy as you are (or, would like to be) do you realistically have the capacity to write a monthly 300 – 400 word, original content piece that meets the needs of your current and prospective clients?
    Benefits:  If you are a writer, that’s great.
    Risks: Over time will you tire, miss a deadline or, quit all together?
  5. Let us write for you: We’ll leverage our combined experience to write content for you that connects with both buyers and sellers.
    Benefits: On time, original, appeals to buyers and/or sellers.
    Risks: Very little.

If you need a newspaper column, blog post, Active Rain bio or,  other thought piece we can supply you with whatever copy you need. Contact us about your next real estate copywriting project.

 

 

How Long Does SEO Take? – SEO is a Marathon, Not a 50 Yrd Dash

As professionals in the online marketing marketing field we are often asked: "Why does SEO take so long?", "When can I expect to see our site #1", "How long does SEO take?" or, some variant of those questions.

When we had the opportunity to discuss things SEO with some other friendly professionals in the local market, it confirmed for us that what we knew was true. Search engine optimization (SEO) is indeed a marathon effort and the results are not likely to be seen in the time to complete a 50 yrd dash.

So why does SEO take "so long"? That's a great question and one that many have answered. Overall, the answers seems to circle around the fact that we have no direct input with the search engine. Some, even say that this is the wrong question. We apply proven and non-spammy techniques that have been tested (and re-tested) over the years. This testing by us, and our peers results in an approach that (with all things being equal) brings success. We apply these techniques and watch for changes. If nothing happens, we adjust a little more. All the while, noting when it most likely seems to happen.

Why Does SEO Take So Long?

The truth is no one can guarantee how long it will take to show a change in search rank. But, we know from experience for some clients their success starts to be visible in about six months. For others, it could take up to a year before things really start to shape up.

What Do You Show to Prove SEO is Working?

When you work with us we agree on a plan and specific actions. As part of this plan we track keywords on a monthly basis. These changes are something we will share with you in our monthly report. And over time, we will see the impact of our efforts. Tracking rank is just one of the ways we measure improvement in rankings.

Contact Us

We'd love to chat with you!

8 Reasons Why Your Website Doesn't Rank or, Show Up in Google

8-reasons-why-your-website-doesn-rank-showup-on-google

You’ve recently launched a new website but, have yet to see it in Google or, BING’s search results.  Maybe you are up late looking for an answer or, you tried searching your company name and don’t see it.  Some common reason why are below:

  1.  The domain name is too new.
    Selecting a domain name is only half the battle. Your domain name hasn’t been around long enough (and active) for the search engines to “rate” it’s reputation. What you/your company do with the website is very important to the search engines and your visitors.
  2. The web site has had little traffic.
    Have you done anything to promote the web site? This could be something like send out a press release, post to Facebook or, an email campaign.
  3. The web site has a high bounce rate.
    Do people go to your website, look at one page and then, leave? If they do, that is considered a bounce.
  4. The web site is not “mobile friendly”.
    Google has a tool for you to test mobile friendliness. It has also been pointed out that a lack of mobile friendliness could have an impact on rankings/traffic. If you don’t pass, maybe we can help.
  5. The web site is not organized and hard to navigate.
    The harder it is for someone to go from page to page on your site, the less likely a visitor or, search engine may want to return.
  6. The web site has no inbound links from other companies, associations, etc.
    Do you have links from other websites that link to your site? If you don’t, it’s harder for search engines to trust that your site is reliable and worth ranking. Or, maybe you need some links removed.
  7. The search engines have been blocked or, otherwise discouraged from visiting the web site.
    When you site was launched did your developer/designer unblock access to your site? If they haven’t, there is very little chance that you will be ranked.
  8. There are no reviews of the website/company anywhere online.
    Do you have past customers/clients? Have they left a review on Google or, Yelp? These reviews help perspective new clients and search engines understand something more detailed about your business.

Need a little help getting your site ranked? Let us know.

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