Ello – 5 Quick Things You Should Know

Hello_my_name_is_Ello

The freshman social media network, Ello is still in beta and invitation only. But, the lab techs here at Why People Click have complied a list of five things you should know.

  1. Ello isn’t Facebook and Facebook isn’t Ello – Ello is stripped down, visually sparse (and for now) ad free.
  2. Ello uses “Markdown” which allows you to format your posts. We think Ello’s use of markdown will hold adoption of the platform to those comfortable with manually marking up their content in someway.
    Some examples: of markdown:
    To create italics, use a single asterix on either side of a block of text, like this:*This text will be italic*
    This text will be italicSurrounding text by two asterix makes text bold:
    **This text will be bold**
    This text will be bold
  3. Ello doesn’t have a like button… but it does have emojis and so far, the ::bread:: emoji has been used to indicate a “like”.
  4. Including an image in your ello post is just a matter of drag & drop. We liked the ease of that feature.
  5. Something we struggled with at first was to complete an update on Ello you press CTRL, then Enter.

9/14/2014 Roundup: Google Analytics Benchmarks, TINNY Launches, Facebook Asks Why

weekly blog roundup 9-14-2014

Our weekly roundup of things clicking on the interwebs in SEO, paid search, web design, social and more.

Google Analytics To Roll Out New Benchmark Reports

“Google Analytics announced (…)its new benchmark reports will be rolling out over the next few weeks, allowing users to compare their results to industry standard acquisition and engagement metrics.According to the announcement, users can select reports from among 1,600 industry categories, 1,250 markets and seven size-buckets, with metrics by channel, location, or device category dimensions.
Why this clicks: As marketers we look for external bearings for some sense of direction. And for that we finally see some payoff for anonymously sharing our data with Google for years. While these benchmarks provide a tantalizing cache of data, we should view it with some caution. Especially if you are in a niche or, in B2B. Ultimately, the best benchmark lies within your own data.
Article: Google Analytics Begins To Roll Out New Benchmark Reports

New Photo Sharing App: TIINY

“beta testers shared 5 time more photos with Tiiny than on their other photo apps, but he’s not even concerned about the success of the app”
Why this clicks: The spirit of innovation and Kevin Rose’s observation that a user can consume more content in a grid pattern is an interesting insight. And the proof appears to be in the early sharing results. Perhaps will see this feature built into other image intensive apps.
Article: Kevin Rose, Founder of Digg, Launches New Photo Sharing App Called ‘Tiiny’

Facebook Now Asks Why When You Block an Ad

“When users click on a sponsored post to block it, they’re asked, “Why don’t you want to see this?” Was it because you found it irrelevant, offensive, annoying? Facebook says responses from relatively few people will increase the relevance of ads for all users.”
Why this clicks: On the surface the incremental feedback Facebook gets might be helpful. Atleast it looks like Facebook is making an attempt to be helpful and refine newsfeed ads. But, this is a main profit driver for FB, are they likely to make changes?
Article: If You Block an Ad, Facebook Now Wants to Know Why

4-11-2014 RoundUp: AdWords & Twitter Ads

Our weekly roundup of things clicking on the interwebs in SEO, paid search, social and more.

‘Not Provided’ In AdWords Just a Rumor

Google has been cracking down on who can access search query data for several years now in a few ways – enforcing terms of service on how the data may be used, and limiting access to a smaller number of third-party vendors who implement a required minimum functionality (RMF). Basically, in order to have access to the query data, you need to be a legit software company that has built a functioning AdWords management platform.  Article: Rumors of ‘Not Provided’ In AdWords Unfounded: Paid Search Query Data Is Not Dead

New Search Options on Twitter

This week Twitter added few more search filters with searches for Timelines & Lists  Article: Twitter Quietly Adds Search for Timelines & Lists

More Ads Coming to Twitter?

According to the Wall St. Journal, Twitter is planning to rollout at least 15 new types of ads.  Article: Coming to Your Twitter Feed: 15 New Types of Ads