What Are Domain Targeting Ads

What is Domain Targeting Advertising?

One of the many types of digital advertising is domain targeting advertising. Domain targeting advertising is a type of display advertising which gives you the ability to target a specific category of website that is related to your target customer.

What Websites are Available with Domain Targeting Ads?

Our inventory of websites is divided into main categories and sub-categories following the IAB Quality Assurance Guidelines (QAG) Taxonomy. Any main categories or, sub categories can be included or excluded within a digital ad campaign.

Main domain targeting categories include:

  • arts & entertainment
  • automotive
  • business
  • careers
  • education
  • family & parenting
  • health & fitness
  • food & drink
  • hobbies & interests
  • home & garden
  • law, government & politics
  • news

 

Domain advertising gives you the ability to advertise to prospects as they visit websites similar or related to your brand. The connection between visiting a website you are interested in and seeing an advertisement for your related product or service produces very exciting results. Capturing a person’s attention as they surf online isn’t easy. Domain targeting advertising is a big step in the right direction to drive prospects towards your goal.

A Few Words About Website Quality

We invest significant resources toward the safety and quality of the website inventory that we offer in domain targeting ads. We actively monitor, both manually and automatically, inventory sources we make available and blacklisted URLs that do not meet our inventory standards. Our team regularly re-audits existing websites offered and new sites added to inventory.

If you missed it, check out our last post where we gave an overview of digital advertising.

Photo credit: Emilio Kuffer

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