What is Behavioral Advertising and How Can It Help Me Reach New Customers?

What is Behavioral Advertising

Our behavioral advertising solution is a great place to begin and will secure you the undivided attention of a precise audience or demographic group. Millions of people visit their favorite websites, read blogs, play games, or post updates on social network sites daily.

Do you know exactly which people are likely to prefer your brand? Do you know when, where and how often they go online?

Behavioral advertising combines third-party “Big data” sources to predict the precise online locations where your brand and your target prospect intersect. With behavioral advertising you spend marketing and advertising dollars more carefully, while improving results because your digital ad campaign is more focused.

Behavioral advertising is a precise and powerful digital advertising technique. We find audiences or select prospects based on their most recent activities, including websites visited, search terms used and general browsing habits. Our behavioral advertising solution connects you to some of the richest, most valuable audience data. As a result, campaign goals are maximized while minimizing the amount of wasted budget.

Behavioral Advertising Technique

The technique of behavioral targeting delivers advertisements to audiences who are actively seeking your offering or have a history of visiting websites of a similar content or topic to your product or service.

Behavioral Advertising Maximizes Budget

Behavioral targeting is a simple yet powerful online advertising method that generates very

Behavioral Targeting Categories

There are numerous behavioral targeting categories with which to choose. Ranging from Arts & Entertainment, Personal Finance, Style & Fashion, we offer the behavioral targeting category to meet your business goals and objectives.

Want to Learn More about Digital Advertising?

Check out our introduction to digital ad types.

Have more questions or, like to walk through the options? Get in touch with us.

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Photo: Mark Hunter

What is Site Retargeting Advertising?

What is Site Retargeting Advertising

Site retargeting advertising displays ads on websites to the audience that has previously visited your website but, didn’t buy or take a desired action. When these visitors leave your site and visit another site they are shown a display ad for your site. If you’ve ever felt that a website/ad is “following you around” that is an example of retargeting, maybe a little overzealous retargeting.

In short, site retargeting does the following:

  • Serve ads on other websites to past visitors who visited your website.
  • Messaging encourages past visitors to purchase or, take another sales generating action on your website.

Why is Site Retargeting Advertising Important to a Digital Ad Campaign?

Online retargeting is one of the most cost effective and best strategies to use to convert site abandoners or lost prospects. In order to drive prospects to convert (donation/lead acquisition), we need to reach them at multiple touch-points throughout their decision-making process.

Dynamic Site Retargeting Advertising: Single Ad, Automatic Personalization

Every prospective customer is unique, so make each ad impression count with our dynamic retargeting ads. Our dynamic retargeting ad technology displays personalized ads in real time to match a customer’s interests and needs.

Dynamic retargeting brings your web visitors back with deals and offers that match up with what they were searching. Sell your entire inventory from a single dynamic ad. Our personalized dynamic ads are created in real-time for each site visitor. Each potential customer sees the most relevant dynamic ad at the right moment in time.

Want to Learn More about Digital Advertising?

Check out our introduction to digital ad types.

What is Domain Targeting Advertising?

What Are Domain Targeting Ads

One of the many types of digital advertising is domain targeting advertising. Domain targeting advertising is a type of display advertising which gives you the ability to target a specific category of website that is related to your target customer.

What Websites are Available with Domain Targeting Ads?

Our inventory of websites is divided into main categories and sub-categories following the IAB Quality Assurance Guidelines (QAG) Taxonomy. Any main categories or, sub categories can be included or excluded within a digital ad campaign.

Main domain targeting categories include:

  • arts & entertainment
  • automotive
  • business
  • careers
  • education
  • family & parenting
  • health & fitness
  • food & drink
  • hobbies & interests
  • home & garden
  • law, government & politics
  • news

 

Domain advertising gives you the ability to advertise to prospects as they visit websites similar or related to your brand. The connection between visiting a website you are interested in and seeing an advertisement for your related product or service produces very exciting results. Capturing a person’s attention as they surf online isn’t easy. Domain targeting advertising is a big step in the right direction to drive prospects towards your goal.

A Few Words About Website Quality

We invest significant resources toward the safety and quality of the website inventory that we offer in domain targeting ads. We actively monitor, both manually and automatically, inventory sources we make available and blacklisted URLs that do not meet our inventory standards. Our team regularly re-audits existing websites offered and new sites added to inventory.

If you missed it, check out our last post where we gave an overview of digital advertising.

Photo credit: Emilio Kuffer

Are You Ready for 2015?

Have you started your strategic marketing planning for next year? If you haven’t yet, here are a few things to check to get you started.

  • Are your Google Analytics visits year over year up or, down? Why?
  • Do you know what Social Media content you shared was the most popular? What’s your plan to use this knowledge going forward?
  • How is your Paid Search performing? Are you seeing good clickthru? And what about conversion rate… are your visitors completing actions on your site that lead to sales/donations, email sign ups or, white paper download?  If not, do you need some help looking at your AdWords performance?
  • Have an email promotion flight schedule in mind?

How can we help you? Please contact us.

10/5/14 Internet Marketing Roundup

Weekly Blog Round Up
Our weekly roundup of things clicking on the interwebs in SEO, paid search, web design, social and more from the lab techs at Why People Click.

The 6 Budget Factors of a Site-Redesign 

An average cost of a site redesign is more than $38,000, and brands must make sure that budget covers must-have items such as an improved content management system and responsive or other mobile-friendly designs, writes Chip Stevens. Also important are an architecture to handle new content types, a specific portion for User Experience/Usabaility and some funds for any maintenance costs that crop up. Read the entire article.
Source: Business 2 Community

LinkedIn: How to Avoid Being Banned When Connecting

Author Jeff Molander offers some advice on making the most of LinkedIn connections and his opinion on the role of LinkedIn in the sales cycle. Read the entire article.
Source: Target Marketing Magazine

Top 5 Presentation Mistakes to Avoid

Awesome content, polished delivery and great design are keys to a successful presentation. Avoid these common mistakes including proper stock images, bullet points and more. Read the entire article.
Source: SlideShare

Google Dynamic Remarketing Ad to Roll Out to Advertisers

Now AdWords advertisers can run dynamic retargeting campaigns within the platform. Advertisers create one ad that can be personalized automatically right when an ad impression is served. Read the entire article.
Source: MarketingLand