What is Site Retargeting Advertising?

What is Site Retargeting Advertising

Site retargeting advertising displays ads on websites to the audience that has previously visited your website but, didn’t buy or take a desired action. When these visitors leave your site and visit another site they are shown a display ad for your site. If you’ve ever felt that a website/ad is “following you around” that is an example of retargeting, maybe a little overzealous retargeting.

In short, site retargeting does the following:

  • Serve ads on other websites to past visitors who visited your website.
  • Messaging encourages past visitors to purchase or, take another sales generating action on your website.

Why is Site Retargeting Advertising Important to a Digital Ad Campaign?

Online retargeting is one of the most cost effective and best strategies to use to convert site abandoners or lost prospects. In order to drive prospects to convert (donation/lead acquisition), we need to reach them at multiple touch-points throughout their decision-making process.

Dynamic Site Retargeting Advertising: Single Ad, Automatic Personalization

Every prospective customer is unique, so make each ad impression count with our dynamic retargeting ads. Our dynamic retargeting ad technology displays personalized ads in real time to match a customer’s interests and needs.

Dynamic retargeting brings your web visitors back with deals and offers that match up with what they were searching. Sell your entire inventory from a single dynamic ad. Our personalized dynamic ads are created in real-time for each site visitor. Each potential customer sees the most relevant dynamic ad at the right moment in time.

Want to Learn More about Digital Advertising?

Check out our introduction to digital ad types.