What Are the Digital Ad Types

What are the Different Digital Advertising Types?

The short answer is that there are many different digital advertising types available. Like a cornucopia, the types of digital ads are all different but, fit nicely together. In this blog post we’ll cover (at a high level) the main types. But, let’s start off with an assumption: when we are discussing digital advertising we are talking about paid advertising.  That is, online advertising that you pay for in exchange for:

  • brand/company exposure
  • a click or, other action by a prospective customer.

These ads are most often shown on an online media publication, or search engine website.

Digital advertising can be divided into three broad categories:

  • Display ads – so named because they display an image and/or text.
  • Media ads – media ads are video and/or audio files served to a site visitor.
  • Text ads – these digital ads are comprised of textual information.

Within these ad categories are several ad types as shown in the chart below.

Display Ads Media Ads Text Ads
Facebook/Facebook Retargeting Youtube Google AdWords PPC
Categorical/Domain Targeting Video BING/Yahoo PPC
Search Retargeting Video Pre-Roll Click to Call & Call Tracking
Site Retargeting Mobile
Behavioral Retargeting
Mobile In App

In future posts, we’ll break down each of these types of  digital advertising in to more detail and explain the benefits and opportunities of each type.

Have a question about digital advertising? We’re happy to answer your questions below.

Image Credit: Saratica

mautic is open source marketing automation