Why People Click CEO to Speak at XY Media Group’s “Dad 2.0 Summit” in Washington D.C.

Rob Ainbinder CEO & Founder of Why People Click, will speak at XY Media Group’s DAD 2.0 SUMMIT, February 18 – 20 at the Mandarin Oriental Hotel, Washington D.C.

Ainbinder will speak as part of a panel “The Signal and the Noise: Standing Out From The Crowd” aimed at helping blogging dads in attendance more effectively serve their audience and enable them to reach their goals amid a crowded universe of individual publishing platforms.

The conference attracts dads and brands from all over the country and internationally. This year the conference has registered over 400 attendees.

DAD 2.0 SUMMIT, started in 2012, is a conference where marketers, social media leaders, and blogging parents connect to discuss the changing voice and perception of modern fatherhood.

More men are defying stereotypes by taking active roles in their children’s lives, making day-to-day household purchasing decisions regarding products and services, and chronicling these experiences online. The Dad 2.0 Summit is an open conversation about the commercial power of dads online, as well as an opportunity to learn the tools and tactics used by influential bloggers to create high-quality content, build personal brands, and develop viable business models. To learn more about the summit please visit www.dad2summit.com

About Why People Click

Why People Click is a digital marketing agency that helps small to medium size businesses and nonprofits increase their effectiveness in reaching the right person at the right moment. We develop and implement marketing strategies that deliver results and increase customer satisfaction. On the web at www.whypeopleclick.com

About XY Media Group, LLC

XY Media is the leading interactive agency that specializes in connecting brands with today’s men and fathers.  It’s our mission to promote positive and authentic images of modern fatherhood, while helping brands connect with dads via authentic messages, memorable engagements and thoughtful relationships. We care about fatherhood because we are dads ourselves. And we believe that any story about marketing to adult men is a story of today’s dads. On the web at www.xymediagroup.com

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