5 Google AdWords Tips for Small Business

Adwords Tips for Businesses

We've been fortunate to earn the trust of a growing number of small businesses in the Greensboro area. With this trust comes the opportunity to review  their Google AdWords accounts. In some cases,  we've made immediate impact and in others we've helped them better understand the value of AdWords and Analytics working together.

We were reviewing an account of one business owner and explaining about the AdWords "Conversions" column. Goals setup in Google Analytics would flow through to AdWords so that you could better understand what was working and what was not. The proverbial light seemed to go on in their head!

As a result of this conversation, the lab techs here at Why People Click have compiled a list of five things SMBs (Small to Medium Businesses) can do to immediately improve the performance of their Google AdWords accounts.

  1. Set up Goals
    Goals in Google Analytics are any meaningful action a user can take on your website. For example: FIll out a contact form, complete a purchase, sign up for an email news letter.
  2. Target the Correct Trade Area
    There is good targeting available in Google AdWords and it's important to take into account both cities/states/zipcode to include as well as exclude.
  3. Select and Target the Right Keywords
    There are many ways to select and target keywords for your ads in Google AdWords. Some of the ways are covered in this Google support document.
  4. Write Enough Ads
    We generally like to see at least four ads per ad group. Why? This gives you a great way to test ad versions against each other.
  5. Monitor the Account
    This is probably the post important point. After goals have been setup, targeting is correct, ads have been created it's time to monitor your account. Check that click-through rates are good and that your ad groups are delivering on the established goals.

If this seems a little overwhelming consider hiring us to manage your Google AdWords

Google Analytics & Why It Is Important for Your Business


Google Analytics, you’ve heard the term, maybe even have access to account but, aren’t totally clear on what it is and how it can help your business. In this Online Marketing Foundations blog post, we’ll explain some of the benefits of using Google Analytics, explain why it’s important to your business and offer a few tips for using it to your strategic advantage.

What is Google Analytics?

Google Analytics allows website owners to collect statistics on web site visits, sources of traffic and what visitors find most (and least) interesting on the site.

Some questions Google Analytics can answer include:

  • What referring website is the biggest source of leads/sales?
  • Is my Social Media having a positive impact?
  • Are website visitors encountering errors that prevent them from completing a form?
  • What page(s) do my visitors like most/least?
  • Why are my customer service agents getting calls about the website?

Why Is Goggle Analytics Important to Your Business?

Google Analytics allows you to look back so you can make better decisions going forward.
Track the website and the progress it is making to your business goals. Website analytics is like GPS for your website. Want to know more about where your website is headed? Contact us.

Google Analytics Tips

  1. Ensure it’s setup accurately – Far too often we find Google Analytics not implemented correctly or, worse… no web analytics setup on a site at all.
  2. Goals, goals, goals Goals in Google Analytics are a powerful tool in any marketer’s tool box. If you have an online store you can use Google Analytics to measure sales, shopping cart abandonment and more. If your a company is interested in leads, Google Analytics can tell you how well your latest lead nurturing campaign is working.
  3. Experiment: setup duplicate views within an account If you are going to make the most of your analytics you are going to want to experiment. The thing about experimenting is that you don’t want to do it with the single version of the data that is in your account. Making a duplicate view allows you to experiment on the copy and leave the original data untouched.

Need some more help with your Google Analytics?
Review our Google Analytics services or, contact us.

Are You Ready for 2015?

Have you started your strategic marketing planning for next year? If you haven’t yet, here are a few things to check to get you started.

  • Are your Google Analytics visits year over year up or, down? Why?
  • Do you know what Social Media content you shared was the most popular? What’s your plan to use this knowledge going forward?
  • How is your Paid Search performing? Are you seeing good clickthru? And what about conversion rate… are your visitors completing actions on your site that lead to sales/donations, email sign ups or, white paper download?  If not, do you need some help looking at your AdWords performance?
  • Have an email promotion flight schedule in mind?

How can we help you? Please contact us.

5 #GivingTuesday Marketing Tips


Triad Nonprofits, #GivingTuesday will be here soon. We offer five tips to prepare your marketing effort as we approach the important holiday giving season.

  1. Prep Your Email & Email List – Have you segmented your list and moved the unresponsive subscribers to a reactivation list? Do you have your creative ideas formed into an email series and almost ready to send?
  2. Prepare Your Social Media Calendar – Do you have your GivingTuesday graphics ready for posting to your social channels? Have you plotted this on a calendar?
  3. Check your Website Analytics – Is Google Analytics properly installed? Is it reporting? Do you have Goals setup?
  4. Looking for Inspiration? Check the #GivingTuesday Tools.
  5. Short On Resources? Utilize Online Graphics Tools 

What #GivingTuesday Tools and Tactics well you use? Leave a comment below.
Want to ramp up your #GivingTuesday efforts a bit more? Contact Us

10/5/14 Internet Marketing Roundup

Weekly Blog Round Up
Our weekly roundup of things clicking on the interwebs in SEO, paid search, web design, social and more from the lab techs at Why People Click.

The 6 Budget Factors of a Site-Redesign 

An average cost of a site redesign is more than $38,000, and brands must make sure that budget covers must-have items such as an improved content management system and responsive or other mobile-friendly designs, writes Chip Stevens. Also important are an architecture to handle new content types, a specific portion for User Experience/Usabaility and some funds for any maintenance costs that crop up. Read the entire article.
Source: Business 2 Community

LinkedIn: How to Avoid Being Banned When Connecting

Author Jeff Molander offers some advice on making the most of LinkedIn connections and his opinion on the role of LinkedIn in the sales cycle. Read the entire article.
Source: Target Marketing Magazine

Top 5 Presentation Mistakes to Avoid

Awesome content, polished delivery and great design are keys to a successful presentation. Avoid these common mistakes including proper stock images, bullet points and more. Read the entire article.
Source: SlideShare

Google Dynamic Remarketing Ad to Roll Out to Advertisers

Now AdWords advertisers can run dynamic retargeting campaigns within the platform. Advertisers create one ad that can be personalized automatically right when an ad impression is served. Read the entire article.
Source: MarketingLand

Ello – 5 Quick Things You Should Know


The freshman social media network, Ello is still in beta and invitation only. But, the lab techs here at Why People Click have complied a list of five things you should know.

  1. Ello isn’t Facebook and Facebook isn’t Ello – Ello is stripped down, visually sparse (and for now) ad free.
  2. Ello uses “Markdown” which allows you to format your posts. We think Ello’s use of markdown will hold adoption of the platform to those comfortable with manually marking up their content in someway.
    Some examples: of markdown:
    To create italics, use a single asterix on either side of a block of text, like this:*This text will be italic*
    This text will be italicSurrounding text by two asterix makes text bold:
    **This text will be bold**
    This text will be bold
  3. Ello doesn’t have a like button… but it does have emojis and so far, the ::bread:: emoji has been used to indicate a “like”.
  4. Including an image in your ello post is just a matter of drag & drop. We liked the ease of that feature.
  5. Something we struggled with at first was to complete an update on Ello you press CTRL, then Enter.

9/14/2014 Roundup: Google Analytics Benchmarks, TINNY Launches, Facebook Asks Why

weekly blog roundup 9-14-2014

Our weekly roundup of things clicking on the interwebs in SEO, paid search, web design, social and more.

Google Analytics To Roll Out New Benchmark Reports

“Google Analytics announced (…)its new benchmark reports will be rolling out over the next few weeks, allowing users to compare their results to industry standard acquisition and engagement metrics.According to the announcement, users can select reports from among 1,600 industry categories, 1,250 markets and seven size-buckets, with metrics by channel, location, or device category dimensions.
Why this clicks: As marketers we look for external bearings for some sense of direction. And for that we finally see some payoff for anonymously sharing our data with Google for years. While these benchmarks provide a tantalizing cache of data, we should view it with some caution. Especially if you are in a niche or, in B2B. Ultimately, the best benchmark lies within your own data.
Article: Google Analytics Begins To Roll Out New Benchmark Reports

New Photo Sharing App: TIINY

“beta testers shared 5 time more photos with Tiiny than on their other photo apps, but he’s not even concerned about the success of the app”
Why this clicks: The spirit of innovation and Kevin Rose’s observation that a user can consume more content in a grid pattern is an interesting insight. And the proof appears to be in the early sharing results. Perhaps will see this feature built into other image intensive apps.
Article: Kevin Rose, Founder of Digg, Launches New Photo Sharing App Called ‘Tiiny’

Facebook Now Asks Why When You Block an Ad

“When users click on a sponsored post to block it, they’re asked, “Why don’t you want to see this?” Was it because you found it irrelevant, offensive, annoying? Facebook says responses from relatively few people will increase the relevance of ads for all users.”
Why this clicks: On the surface the incremental feedback Facebook gets might be helpful. Atleast it looks like Facebook is making an attempt to be helpful and refine newsfeed ads. But, this is a main profit driver for FB, are they likely to make changes?
Article: If You Block an Ad, Facebook Now Wants to Know Why

4-19-2014 Roundup: Analytics Troubleshooting, Podcast is Hot, Does Click Here Work?

Weekly Blog Round Up

Our weekly roundup of things clicking on the interwebs in SEO, paid search, web design, social and more.

This week: Analytics Troubleshooting, Podcast is Hot, Does Click Here Work?

Podcasting Is HOT

“In this year’s Infinite Dial report from Edison Research and Triton Digital, there was some good news for podcasting: a 25% bump in the percentage of Americans 12+ who have listened to a podcast in the past month.”
Why this clicks: A podcast is a great way to stay relevant, provide value and give control to client about when to listen to your content. Get some mindshare via their ears.
Article: A Major Shift in Podcast Consumption

Google Announces Analytics Troubleshooting

“Google announced it is launching beta Analytics Diagnostics, but only giving access to a limited number of users for now.”

Why this clicks: For years, business could rely only on analytics professionals or, programmers to troubleshoot their website reporting. Now, those with access to website analytics will get feedback on possible problems and get some pointers on how to fix the issues. This is a huge step forward in giving business users clues for starting the dialog with developers.
Article: Google Analytics Rolls Out Beta Diagnostics For Limited Number Of Users

Do the Words “Click Here” Work?

Does telling someone to click here, work? It’s a great question and this Copyblogger post adds some good information to the dialog. Pointing out that the right combination of anchortext could lift click through 8%+.

Why this clicks: Anything that can increase a visitor’s ability to dig into your content is a great starting point for experimenting on your site. Try it on a PPC landing page and compare to one that doesn’t use it. What are the results?
Article: Does Telling Someone to Click Here, Work?

4-11-2014 RoundUp: AdWords & Twitter Ads

Our weekly roundup of things clicking on the interwebs in SEO, paid search, social and more.

‘Not Provided’ In AdWords Just a Rumor

Google has been cracking down on who can access search query data for several years now in a few ways – enforcing terms of service on how the data may be used, and limiting access to a smaller number of third-party vendors who implement a required minimum functionality (RMF). Basically, in order to have access to the query data, you need to be a legit software company that has built a functioning AdWords management platform.  Article: Rumors of ‘Not Provided’ In AdWords Unfounded: Paid Search Query Data Is Not Dead

New Search Options on Twitter

This week Twitter added few more search filters with searches for Timelines & Lists  Article: Twitter Quietly Adds Search for Timelines & Lists

More Ads Coming to Twitter?

According to the Wall St. Journal, Twitter is planning to rollout at least 15 new types of ads.  Article: Coming to Your Twitter Feed: 15 New Types of Ads

4-4-2014 Roundup: App Indexing, Google AdBirds

Our weekly roundup of things clicking on the interwebs in SEO, paid search, social and more.

Google Rolling Out App Indexing

Looks like Google is now indexing the content of your mobile apps posted to Google Play and adding it to the search results worldwide. Do you have a mobile app content marketing strategy? Might be time to start thinking about one.
ArticleGoogle App Indexing Adds 24 Android Apps & Expands To All English Content Worldwide

Paid Search Got a New Option for April Fool’s

Did you try Google’s AdBirds?

Bing Releases Knowledge Widgets

As Bing describes it as, “JavaScript-based widget for webmasters that detects and visualizes entities on the webpage and displays rich information about the entity. It provides your visitors with quick access to relevant information about the entities on the page, and keeps them engaged, entertained, and informed within the context of your webpage.”  The team here at Why People Click wonders what this will do for bounce rate and site engagement for publishers and bloggers. ArticleAnnouncing Bing Knowledge Widget & App Linking