Five Things to Consider When Changing Your Corona Virus Cancelled Conference to a Virtual Event

Tips for your corona virus cancelled conference.

Are you an event manager, promoter or event planner? Has your event been canceled due to concerns raised by the Carona virus? Have you moved (or are you planning to move) to a virtual event?

There are a few things you should do now to prepare for the transition.

  1. Get in contact with a virtual tradeshow service. Virtual Tradeshow Hosting is one vendor. Other options might include video conference calls, video chats, Facebook and or YouTube live streaming.
  2. After your date is locked in and service is set, send an email to your registration list (with any special instructions to register again). If at all possible reduce/eliminate as much friction to re-register. This might involve setting up a username and password for guests and inviting them to register via an invitation link. Look to do whatever you can to pre-populate their account/invitation.
  3. Do a little pre-work and check your Google Analytics to see what kind of impact your work is making. If you don't have this or, another website analytics package it's time to seriously consider implementing.
  4. Once registration is setup and your registered guests have started to onboard, announce the change on your blog, share on social media and send out via press release services. Don't forget to overlook your registered guests and employees to share the virtual event across social as well.
  5. If you aren't seeing a large number of previously registered attendees sign up for the virtual event. There are many ways of leveraging ads to reach out to previously registered guests and similar audiences. Get in touch with us.
  6. Bonus Tip: Give your internal staff a heads up on the latest information and what they can do to minimize the spread of the virus. Hand washing is key!

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Why People Click Joins 16th Annual Extreme Nonprofit Makeover, 2020 Recipient Announced

Greensboro, N.C. – The 16th Annual Extreme Nonprofit Makeover has selected Gate City Legal Services as
the 2020 Makeover recipient. The project is supported by a grant from the foundations that support the
Guilford Nonprofit Consortium. Now in the program’s 16th year, the Makeover provides a 501(c)(3) nonprofit that serves people in Guilford County with a complete technology makeover– all for free to the nonprofit. The program helps a local
nonprofit do more community-focused work to help residents live better lives.

Gate City Legal Services was founded on the idea that every person deserves the right to an attorney. They strive to close the Justice Gap by providing quality legal services at reduced rates to those with low-to-modest income.

“Gate City Legal Services, Inc. is very grateful to be the recipient of the 2020 Extreme Nonprofit
Makeover. With this tremendous amount of support, GCLS will be able to better serve our targeted
demographic of individuals and families requiring legal services with low to modest income by
expanding the knowledge of our services as well as improving our efficiency capabilities for every case,”
said Sharon E. Dunmore, Esq., CEO.

Ten businesses team up with TechTriad to implement the Makeover: Solace IT Solutions (Chris Oakman,
CEO), Digital Phone (Nicky Smith, CEO), Magnetic Ideas (Jeff San George), Why People Click (Rob Ainbinder),
Computer Repair of Greensboro (Phillip Bishop), A Great Idea (Shane Lukas), Gefen Productions (Ellen Gefen),
Haystack CRM (Jennifer Davis), Sam Moore and Altina Layman (fundraising specialist).

They enable the Makeover with their generous donations of talented people and powerful solutions.
“I’ve not only built a successful business in Greensboro, I’ve raised my kids and planted my roots here,” said
Dr. Sue Polinsky, President of TechTriad. “The Makeover is our community give-back to help nonprofits that
do selfless work under trying technological conditions and help people who live in the place I call home.
Working with businesses who want to do something good for the people in Greensboro – is the best reward.”
Previous Makeover recipients:
2019-A Simple Gesture
2018-Interactive Resource Center
2017-Guilford Green Foundation
2016-Triad Junior Achievement
2015-Preservation Greensboro
2014-Sanctuary House
2013-Community Housing
2012-Tristan’s Quest
2011-Win-Win Resolutions
2010-After Gateway
2008-Triad Health Project
2007-Community Theatre
2006-Triad Idol
2005-African American Genealogical Society

About Why People Click

Connecting customers with your business is all we do, through web site design, Google Ads, search engine optimization.

360 Tour Client – Atlantic Coast Toyotalift – Winston – Salem, NC

360 tour, local business tour

Atlantic Coast Toyotalift, also know as ACT Forklift is a multistate Toyotalift forklift dealer that sells, rents and services a variety of material handling and construction equipment. Why People Click’s service, 360 Tour Pros, were hired to create a tour of their large facility in Winston-Salem that includes their service office, parts department, and massive warehouse. Check it out, below. If your business is interested in a 360 tour, contact us today!

Why People Click Adds 360 Virtual Tours to Arsenal of Local Marketing Solutions for Asheboro Business

Why People Click Adds 360 Virtual Tours to Arsenal of Local Marketing Solutions for Triad Business

ASHEBORO — The same technology that made Google Street View possible has rolled out locally with a company that can create 3D virtual tours of building interiors.

Rob Ainbinder runs his marketing business, Why People Click but, a few months ago he decided to launch a virtual tour division, 360 Tour Pros. “A large number of local businesses already have websites and Facebook pages and are managing them well. We want to help these businesses stand out to customers in other creative ways,” says Ainbinder

“We photograph virtual tours of local businesses, and commercial properties,” Ainbinder said. “After we upload the tour to Google Maps, anyone can go online and see exactly what the building interior looks like. It takes the visitor inside the business before they ever get there. For Real Estate agents and property developers we use the same technology for tours of homes and commerical buildings but, privately host it for them to share exclusively on their preferred websites and within real estate listings.”

“The same technology that powers Google Street View outdoors is used inside,” Ainbinder said. “The technology is a just a few years old, so many local businesses are still looking at how they can utilize it. The 3-D virtual tour, once completed, is extremely detailed. The process begins with a specialized camera that takes the 360-degree photos.”

The camera is moved every five to 10 feet to include every space in the building. Once complete, the 3-D tour can be viewed from any angle.

“This technology is pretty new, but I see demand increasing as more people realize its benefits,” Ainbinder said. “We’d like to see every business in Asheboro and across the Triad region have a 3-D virtual tour of their buildings and be visible on Google Maps, that’s our goal.”

To learn more about the service visit the Google Streeview Tour page, call Why People Click at 336-303-1834 or, visit the service's Facebook page at:


Why People Click Presents Non Profit AdWords Workshop at Annual NC Tech 4 Good Conference

Why People Click returned to NC Tech 4 Good Conference for the second year in a row. This year, company founder Rob Ainbinder was invited to present a half-day workshop entitled "Effective Use of Google AdWords for Non-Profits".

The workshop covered best practices for Non-Profits utilizing Google AdWords Grant and included account setup, targeting, management, keyword selection, ad creative and more.

About NC Tech 4 Good Conference

The NCTech4Good Conference brings together nonprofit professionals, businesses, and volunteers to collaborate, innovate, and explore ways to use technology to advance the mission of nonprofit organizations.

The Conference features a full day workshop and a day of pre-selected sessions, spontaneous sessions, and many opportunities to network. It will:

  • encourage technology innovation in your organization
  • help solve technology challenges you face
  • connect you to fellow do-gooders with whom you can share ideas, resources, and solutions.

About NC Tech 4 Good

NCTech4Good is the regional network for sharing knowledge about technologies that can advance the mission of nonprofit organizations. This sharing occurs during monthly meetings on the third Wednesday of the month, 6:30-8:30 p.m., and at the annual conference. Join the group at the Meetup site.

NCTech4Good is supported locally by the N.C. Center for Nonprofits, Public Information Network, Inc, and our sponsors, listed on this website. We’re an NTEN: Nonprofit Technology Network Nonprofit Tech Club and a NetSquared Local group.

About Why People Click

Why People Click is a digital marketing agency that helps small to medium size businesses and nonprofits increase their effectiveness in reaching the right person at the right moment. We develop and implement marketing strategies that deliver results. On the web at

Measuring Without Good Marketing Data is Like Driving Without Directions

What is Marketing Data?

In the context of this post, marketing data is any measurement of a marketing channel’s effectiveness. Marketing data could include email open and clickthrough rates paired with the campaign data logged in Google Analytics to help you understand what visitors from your email newsletter did after clicking through to your website. Other marketing data might be the people who registered at your tradeshow booth. Still more data can be gleaned from Social Media. Ultimately you want to understand the effectiveness of your marketing activities toward some action by a prospect that engages with you.

Where to Find Good Marketing Data to Measure?

Good marketing data can be found in many places. Some of the more common places to find good marketing data are:

  • Email Marketing Platform
  • Marketing Automation System
  • Website Analytics like Google Analytics
  • Social Media Tools/Platforms like Facebook Insights.
  • Search Engine Optimization Tools like Google Search Console

Should I Compare Our Company’s Marketing Data to Another Company for Measurement?

In general, we recommend you compare your marketing data to itself. Why is this? We have found that even within the same market verticals audiences tend to exhibit different characteristics between two companies. In addition, technical design factors can inhibit or, enhance a prospect’s path to purchase/lead. Put another way, your website or, your competitor’s could be faster, slower, look better or, worse on a smartphone. These and other factors would skew the comparison of your data to their data. Another example can be seen in comparing social media data to a competitor. Many factors influence the engagement of a post. From creative to the time of day, day of the week, to social channel posted, all of these factors can impact the data collected.

Can There Be Too Much Marketing Data?

Absolutely. If the data doesn’t contribute to some aspect of your marketing, be it the contribution of a programmatic ad campaign to awareness, effectiveness of your welcome/new subscriber email, defined goals in Google Analytics or, funnel steps in your marketing automation it might be data that you don’t need to track or, otherwise include.

Need Help with Your Marketing Data?
We’ve helped companies big and small with their marketing data questions. From Google Analytics to email, SEM, social media data and more.  Sifting through it all can be a big deal and it’s mission critical. If you don’t have a measurement framework in place and know what you are measuring, contact us

Second Harvest Food Bank of Northwest NC Launches #feedingcommunity Blog with Digital Partner Why People Click

Nonprofit expands its digital footprint with a mobile friendly storytelling platform

WINSTON-SALEM, NC & ASHEBORO, NC - Second Harvest Food Bank of Northwest NC and Why People Click announces the launch of the food bank’s blog #feedingcommunity.

Jenny Moore, Development Manager Public Relations & Marketing for Second Harvest Food Bank of Northwest NC said that, “with the launch of this blog, we have the opportunity to tell the human side of the story of food insecurity in our local communities and also to lift up the many ways people and organizations are coming together to provide food for today and hope for tomorrow for struggling families.”

“Non profit or for profit, it’s essential for organizations of all sizes to be able to tell their story in ways that move people to action, be that through blogposts, photos, videos or podcasts.” said Rob Ainbinder, principal at Why People Click. “This blog gives Second Harvest the flexibility to tell their stories how they wish and in a meaningful and compelling way.”

The blog was built on the WordPress platform leveraging Second Harvest’s existing relationship with Why People Click for strategy and design and Second Harvest’s webhost partner Host Rocket.

Visit the blog at:

About Second Harvest Foodbank NWNC

Second Harvest Food Bank of Northwest NC is a proud resource and partner for more than 450 on-the-ground food assistance programs across an 18-county service region. Together, we address immediate needs for food assistance in our communities and work to end hunger through education, outreach, advocacy and collaborative partnerships working to support long-term, positive change for families.

About Why People Click

Why People Click is a digital marketing agency that helps small to medium size businesses and nonprofits increase their effectiveness in reaching the right person at the right moment. We develop and implement marketing strategies that deliver results. On the web at

Top 6 Sites for Drop Dead Gorgeous Free Images

So, you’ve just put together what you think will be an awesome blog post. But, there a few spots you’d like to see images. Because as we all know, images help move the reader through your post and connect your writing to the visual and get more readership.

Or, maybe you need an image for your YouTube/Vlog intro?

When it comes to images you do not want to just search Google Images for the first one that makes sense, crop it and drop it in. That could potentially wind you up in court, or, at least a DCMA take down request.

One way to avoid all that messy stuff  previously mentioned is to use royalty free images. What follows are my personal bookmarks to some of the better sites that allow you to use images royalty free for commercial and non-commercial work.


pixabayPixabay  – One of my favorites! Pixabay really set’s itself apart by offering over 730,000 high-quality photos, illustrations, and vector graphics for FREE. All the images on Pixabay are free for commercial use with no attribution required.


Unsplash – Beautiful photos added daily. Download without an account. Definitely one site to check out regularly.


PicJumbo – This one isn’t completely free. But there are many free photos. A membership with more premium collections available.



Morguefile – One of the grand dads of royalty free photo sites. You can download and modify the images from Morguefile for free. If you use the image unaltered you must give credit to the photographer. Watch out for their site search the refers you off-site to continue your search on paid sites like iStock.



Free Images – (Formerly This was my original go to site for images for many years. And it’s still one I keep in rotation. You do have to create an account and there are some reasonable limits in the license that you might want to read over. Like, don’t use the image as part of a brand/company/product name.



Dreamstime Free Images – This site has many free images in a free image collection which seems to be updated fairly regularly. Worth checking out if the sites on this list don’t work out.

What are your favorite sites for royalty free images for commercial use? Did I miss any? Let me know in the comments.

Why People Click Present at Lewisville – Clemmons Chamber of Commerce 7/12/2016

Rob Ainbinder, founder of Why People Click, presented “Why Blogging is Important for Your Brand & Your Business” at the Lewisville – Clemmons Chamber of Commerce July meeting on 7/12/2016 at the Historic Broyhill in Clemmons. The Summer theme of the meeting was great idea with attendees getting to play with sand. The half hour presentation covered Rob’s evolution as a lifestyle blogger as well as a lively exercise generating blog post titles and ideas.

Picture of attendees at Lewisville-Clemmons Chamber of Commerce, July meeting.
Picture courtesy of Angela Levine – Connect Marketing.

Blogging Presentation

About Why People Click
Why People Click works with small to medium size business and nonprofits to help them find their voice, grow their reputation and connect with the right audience through strategy and carefully executed digital tactics.

About the Lewisville – Clemmons Chamber of Commerce
The Lewisville-Clemmons Chamber of Commerce is a great place for you and your business. Chamber members have the opportunity to make new business contacts, take advantage of training and educational opportunities, and find low-cost opportunities for promoting your business in the local community. Visit the Lewisville – Clemmons Chamber of Commerce website here

Why People Click Achieve Official Google Certified Partner Status

Firm Joins Elite List of Marketing Firms in the Triad, Exclusive Google Partner in Randolph, Montgomery, Davidson & Chatham Counties

ASHEBORO, NC – Why People Click, CEO, Rob Ainbinder announces that his internet marketing firm “has achieved official Google Certified AdWords Partner status and that we have worked hard to meet the qualifications to earn this distinction”.

What is a Google Certified AdWords Partner?

To become a Google Certified AdWords Partner we go through hours of training, passing multiple tests and prove our experience through managing our clients PPC accounts in line with Google’s best practices. By earning the Partner badge, Google states this shows that “our business is healthy, our clients are happy, and that we follow Google best practices”.

Why Should You Work with a Google Certified AdWords Partner?

As a Google Certified AdWords Partner, Why People Click can help when you don’t want to go it alone. We can set up, optimize and maintain your Google AdWords advertising. That means you’re free to spend more time actually working on your business. Hiring a Google Certified AdWords Partner to manage your AdWords account can help save you time and maximize your return on investment.


What Makes Why People Click Different from the Competition?

In order to remain a Google Certified AdWords Partner, we need to stay up to date on the latest Google tools and products by passing Google-administered certification exams every 18 months. In addition, we work directly with Google to receive access to the latest training and product updates in order to stay on top of what’s going on with Google. You can trust that we are constantly working to stay up to date to help your ads perform their best. As a Google Certified AdWords Partner we also adhere to Google’s Third Party Policy.

View our profile on the Google Partner site.

About Why People Click

Why People Click is a digital marketing agency that helps small to medium size businesses and nonprofits increase their effectiveness in reaching the right person at the right moment. We develop and implement marketing strategies that deliver results and increase customer satisfaction. On the web at

Interested in learning more about Pay-Per-Click and would like to see how a Google AdWords campaign could benefit your company? Contact us.  We would be happy to put together a complimentary report that details the amount of traffic you could expect from a campaign based on different levels of ad spend.