Deep River Closet Design - Local SEO & AdWords Case Study


Ongoing Search Engine Optimization and Google AdWords Management Nets More Leads and Better Ranking

Deep River Closet Designs is a custom closet company serving the Triad area of North Carolina (Greensboro, High Point, Winston - Salem). Their business is selling custom closets, pantries and garage organization to end consumers/homeowners.  Secondarily, they serve home builders constructing new homes and remodeling existing homes. The business was founded by John Runyan an expert in the closet hardware field with over a decade of experience.


"Why People Click has been a great asset to my company with our internet marketing. Their task was to re-work our website to maximize our local search engine optimization and to manage our Google Adwords account. Even with the short time that they were able to work with us (re: my business being sold) we have seen our organic position on Google search climb to the first page with several keywords in the top 5 positions. We also experienced an increase in time spent on site and customers requesting initial sales calls. As far as Adwords, we instantly saved money from their recommendations and increased our traffic and leads through different campaigns they created. I would highly recommend Why People Click to anyone seeking web marketing that makes a site easy for customers to find and respond to."
John Runyan, Owner of Deep River Closet Designs

The Opportunity

Deep River Closets was engaged with another SEO agency. After a year with the "other guys", Deep River Closets were not seeing the results they hoped for. In fact, they weren't ranking for any of the markets they served. With the agency supplied reports, we identified the gaps and rolled out a new SEO strategy designed to close the gaps.

The Answer: Local Search Engine Optimization & Google AdWords Management

We developed and implemented a comprehensive SEO strategy that included targeted landing page creation as well as (NAP - Name Address Phone) local visibility and listing clean up and enhancement. We also re-designed high bounce pages to include more relevant information and expanded content to increase time on site and answer more website visitors questions.

In addition, we took over management of their Google AdWords account. We immediately optimized the account and re-prioritized the spend towards better-performing keywords. While tracking all of our efforts against goals setup in Google Analytics.

The Results

As a result of our work with Deep River Closet Designs, we increased their search engine ranking to the top 5 positions in many of their markets. The amount of search engine traffic from the company's preferred target areas increased 30%, and we were able to substantially increase the number of relevant leads from both paid and organic sources. An example of our success is below. Deep River Closet Designs appears first in organic ranking.


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