Understanding Google Analytics: Website Goals

Understanding Google Analytics Website Goals “We have so much data on the web, almost all of it available for free, that we dive into the data ocean hoping that magically awesome things will follow. They never do.” ― Avinash Kaushik, Digital Marketing Evangelist – Google If you’re a business owner, marketing manager or, agency owner this blog post … Read more

5 Google AdWords Tips for Small Business

We’ve been fortunate to earn the trust of a growing number of small businesses in the Greensboro area. With this trust comes the opportunity to review  their Google AdWords accounts. In some cases,  we’ve made immediate impact and in others we’ve helped them better understand the value of AdWords and Analytics working together. We were reviewing an account of … Read more

Google Analytics & Why It Is Important for Your Business

Google Analytics, you’ve heard the term, maybe even have access to account but, aren’t totally clear on what it is and how it can help your business. In this Online Marketing Foundations blog post, we’ll explain some of the benefits of using Google Analytics, explain why it’s important to your business and offer a few tips for … Read more

9/14/2014 Roundup: Google Analytics Benchmarks, TINNY Launches, Facebook Asks Why

Our weekly roundup of things clicking on the interwebs in SEO, paid search, web design, social and more. Google Analytics To Roll Out New Benchmark Reports “Google Analytics announced (…)its new benchmark reports will be rolling out over the next few weeks, allowing users to compare their results to industry standard acquisition and engagement metrics.According … Read more

4-19-2014 Roundup: Analytics Troubleshooting, Podcast is Hot, Does Click Here Work?

Our weekly roundup of things clicking on the interwebs in SEO, paid search, web design, social and more. This week: Analytics Troubleshooting, Podcast is Hot, Does Click Here Work? Podcasting Is HOT “In this year’s Infinite Dial report from Edison Research and Triton Digital, there was some good news for podcasting: a 25% bump in the … Read more