Differentiate Your Real Estate Business with Real Estate Copywriting

Buying content can be tricky.

There is no question that Real Estate professionals are some of the most time pressed of any occupation.  What do you need to reach new clients and how can you differentiate from your competitors? How can you market effectively in a time efficient manner? We’ll explore some ideas around this topic including some risks of a popular $20/month platform and other approaches.

There is no question that interesting, engaging and unique copywriting is a tremendous benefit to your real estate business. When this content is posted on your blog, shared across social media and in email newsletters it can keep your clients and potential clients interested in you and near top of mind when needing to sell and/or buy a property.

What are your choices for real estate copywriting?

  1. Do nothing.
  2. Subscribe to a $20/month content service.
  3. Get your son, daughter, niece or nephew to write something for you.
  4. Write something yourself.
  5. Hire someone to write for you.

What are the benefits/risks of each option?

  1. If you do noting: We’ll you probably aren’t really serious about growing your business.
    Benefits: none
    Risk:
    Your competitors and potential clients may not see you as viable.
  2. If you subscribe to a $20/month content service: As a time pressed real estate agent you decide to subscribe to a $20/month service that supplies the same articles to each agent but, adds your profile picture and web site link to the side.
    Benefits: Quick, easy and inexpensive
    Risks: Big Google no -no,  as even Google has said
  3. Son, daughter, niece/nephew write for you: Sure, they might turn out some decent copy.
    Benefits: Low cost option. Maybe be produced quickly.
    Risks:
    Will they borrow from Wikipedia or,  worse yet.. another article and risk your professional reputation or, that of your website? Meeting a deadline might be an issue.
  4. Write something yourself: As busy as you are (or, would like to be) do you realistically have the capacity to write a monthly 300 – 400 word, original content piece that meets the needs of your current and prospective clients?
    Benefits: If you are a writer, that’s great.
    Risks: Over time will you tire, miss a deadline or, quit all together?
  5. Let us write for you: We’ll leverage our combined experience to write content for you that connects with both buyers and sellers.
    Benefits: On time, original, appeals to buyers and/or sellers.
    Risks: Very little.

If you need a newspaper column, blog post, Active Rain bio or,  other thought piece we can supply you with whatever copy you need. Contact us about your next real estate copywriting project.

 

 

8 Reasons Why Your Website Doesn't Rank or, Show Up in Google

8-reasons-why-your-website-doesn-rank-showup-on-google

You’ve recently launched a new website but, have yet to see it in Google or, BING’s search results.  Maybe you are up late looking for an answer or, you tried searching your company name and don’t see it.  Some common reason why are below:

  1.  The domain name is too new.
    Selecting a domain name is only half the battle. Your domain name hasn’t been around long enough (and active) for the search engines to “rate” it’s reputation. What you/your company do with the website is very important to the search engines and your visitors.
  2. The web site has had little traffic.
    Have you done anything to promote the web site? This could be something like send out a press release, post to Facebook or, an email campaign.
  3. The web site has a high bounce rate.
    Do people go to your website, look at one page and then, leave? If they do, that is considered a bounce.
  4. The web site is not “mobile friendly”.
    Google has a tool for you to test mobile friendliness. It has also been pointed out that a lack of mobile friendliness could have an impact on rankings/traffic. If you don’t pass, maybe we can help.
  5. The web site is not organized and hard to navigate.
    The harder it is for someone to go from page to page on your site, the less likely a visitor or, search engine may want to return.
  6. The web site has no inbound links from other companies, associations, etc.
    Do you have links from other websites that link to your site? If you don’t, it’s harder for search engines to trust that your site is reliable and worth ranking. Or, maybe you need some links removed.
  7. The search engines have been blocked or, otherwise discouraged from visiting the web site.
    When you site was launched did your developer/designer unblock access to your site? If they haven’t, there is very little chance that you will be ranked.
  8. There are no reviews of the website/company anywhere online.
    Do you have past customers/clients? Have they left a review on Google or, Yelp? These reviews help perspective new clients and search engines understand something more detailed about your business.

Need a little help getting your site ranked? Let us know.

Are You Ready for 2015?

Have you started your strategic marketing planning for next year? If you haven’t yet, here are a few things to check to get you started.

  • Are your Google Analytics visits year over year up or, down? Why?
  • Do you know what Social Media content you shared was the most popular? What’s your plan to use this knowledge going forward?
  • How is your Paid Search performing? Are you seeing good clickthru? And what about conversion rate… are your visitors completing actions on your site that lead to sales/donations, email sign ups or, white paper download?  If not, do you need some help looking at your AdWords performance?
  • Have an email promotion flight schedule in mind?

How can we help you? Please contact us.

5 #GivingTuesday Marketing Tips

giving-tuesday-marketing-ideas

Triad Nonprofits, #GivingTuesday will be here soon. We offer five tips to prepare your marketing effort as we approach the important holiday giving season.

  1. Prep Your Email & Email List – Have you segmented your list and moved the unresponsive subscribers to a reactivation list? Do you have your creative ideas formed into an email series and almost ready to send?
  2. Prepare Your Social Media Calendar – Do you have your GivingTuesday graphics ready for posting to your social channels? Have you plotted this on a calendar?
  3. Check your Website Analytics – Is Google Analytics properly installed? Is it reporting? Do you have Goals setup?
  4. Looking for Inspiration? Check the #GivingTuesday Tools.
  5. Short On Resources? Utilize Online Graphics Tools 

What #GivingTuesday Tools and Tactics well you use? Leave a comment below.
Want to ramp up your #GivingTuesday efforts a bit more? Contact Us

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