RoundUp

10/5/14 Internet Marketing Roundup

Weekly Blog Round Up
Our weekly roundup of things clicking on the interwebs in SEO, paid search, web design, social and more from the lab techs at Why People Click.

The 6 Budget Factors of a Site-Redesign 

An average cost of a site redesign is more than $38,000, and brands must make sure that budget covers must-have items such as an improved content management system and responsive or other mobile-friendly designs, writes Chip Stevens. Also important are an architecture to handle new content types, a specific portion for User Experience/Usabaility and some funds for any maintenance costs that crop up. Read the entire article.
Source: Business 2 Community

LinkedIn: How to Avoid Being Banned When Connecting

Author Jeff Molander offers some advice on making the most of LinkedIn connections and his opinion on the role of LinkedIn in the sales cycle. Read the entire article.
Source: Target Marketing Magazine

Top 5 Presentation Mistakes to Avoid

Awesome content, polished delivery and great design are keys to a successful presentation. Avoid these common mistakes including proper stock images, bullet points and more. Read the entire article.
Source: SlideShare

Google Dynamic Remarketing Ad to Roll Out to Advertisers

Now AdWords advertisers can run dynamic retargeting campaigns within the platform. Advertisers create one ad that can be personalized automatically right when an ad impression is served. Read the entire article.
Source: MarketingLand

9/14/2014 Roundup: Google Analytics Benchmarks, TINNY Launches, Facebook Asks Why

weekly blog roundup 9-14-2014

Our weekly roundup of things clicking on the interwebs in SEO, paid search, web design, social and more.

Google Analytics To Roll Out New Benchmark Reports

“Google Analytics announced (…)its new benchmark reports will be rolling out over the next few weeks, allowing users to compare their results to industry standard acquisition and engagement metrics.According to the announcement, users can select reports from among 1,600 industry categories, 1,250 markets and seven size-buckets, with metrics by channel, location, or device category dimensions.
Why this clicks: As marketers we look for external bearings for some sense of direction. And for that we finally see some payoff for anonymously sharing our data with Google for years. While these benchmarks provide a tantalizing cache of data, we should view it with some caution. Especially if you are in a niche or, in B2B. Ultimately, the best benchmark lies within your own data.
Article: Google Analytics Begins To Roll Out New Benchmark Reports

New Photo Sharing App: TIINY

“beta testers shared 5 time more photos with Tiiny than on their other photo apps, but he’s not even concerned about the success of the app”
Why this clicks: The spirit of innovation and Kevin Rose’s observation that a user can consume more content in a grid pattern is an interesting insight. And the proof appears to be in the early sharing results. Perhaps will see this feature built into other image intensive apps.
Article: Kevin Rose, Founder of Digg, Launches New Photo Sharing App Called ‘Tiiny’

Facebook Now Asks Why When You Block an Ad

“When users click on a sponsored post to block it, they’re asked, “Why don’t you want to see this?” Was it because you found it irrelevant, offensive, annoying? Facebook says responses from relatively few people will increase the relevance of ads for all users.”
Why this clicks: On the surface the incremental feedback Facebook gets might be helpful. Atleast it looks like Facebook is making an attempt to be helpful and refine newsfeed ads. But, this is a main profit driver for FB, are they likely to make changes?
Article: If You Block an Ad, Facebook Now Wants to Know Why

4-19-2014 Roundup: Analytics Troubleshooting, Podcast is Hot, Does Click Here Work?

Weekly Blog Round Up

Our weekly roundup of things clicking on the interwebs in SEO, paid search, web design, social and more.

This week: Analytics Troubleshooting, Podcast is Hot, Does Click Here Work?

Podcasting Is HOT

“In this year’s Infinite Dial report from Edison Research and Triton Digital, there was some good news for podcasting: a 25% bump in the percentage of Americans 12+ who have listened to a podcast in the past month.”
Why this clicks: A podcast is a great way to stay relevant, provide value and give control to client about when to listen to your content. Get some mindshare via their ears.
Article: A Major Shift in Podcast Consumption

Google Announces Analytics Troubleshooting

“Google announced it is launching beta Analytics Diagnostics, but only giving access to a limited number of users for now.”

Why this clicks: For years, business could rely only on analytics professionals or, programmers to troubleshoot their website reporting. Now, those with access to website analytics will get feedback on possible problems and get some pointers on how to fix the issues. This is a huge step forward in giving business users clues for starting the dialog with developers.
Article: Google Analytics Rolls Out Beta Diagnostics For Limited Number Of Users

Do the Words “Click Here” Work?

Does telling someone to click here, work? It’s a great question and this Copyblogger post adds some good information to the dialog. Pointing out that the right combination of anchortext could lift click through 8%+.

Why this clicks: Anything that can increase a visitor’s ability to dig into your content is a great starting point for experimenting on your site. Try it on a PPC landing page and compare to one that doesn’t use it. What are the results?
Article: Does Telling Someone to Click Here, Work?

4-11-2014 RoundUp: AdWords & Twitter Ads

Our weekly roundup of things clicking on the interwebs in SEO, paid search, social and more.

‘Not Provided’ In AdWords Just a Rumor

Google has been cracking down on who can access search query data for several years now in a few ways – enforcing terms of service on how the data may be used, and limiting access to a smaller number of third-party vendors who implement a required minimum functionality (RMF). Basically, in order to have access to the query data, you need to be a legit software company that has built a functioning AdWords management platform. Article: Rumors of ‘Not Provided’ In AdWords Unfounded: Paid Search Query Data Is Not Dead

New Search Options on Twitter

This week Twitter added few more search filters with searches for Timelines & Lists  Article: Twitter Quietly Adds Search for Timelines & Lists

More Ads Coming to Twitter?

According to the Wall St. Journal, Twitter is planning to rollout at least 15 new types of ads.  Article: Coming to Your Twitter Feed: 15 New Types of Ads

4-4-2014 Roundup: App Indexing, Google AdBirds

Our weekly roundup of things clicking on the interwebs in SEO, paid search, social and more.

Google Rolling Out App Indexing

Looks like Google is now indexing the content of your mobile apps posted to Google Play and adding it to the search results worldwide. Do you have a mobile app content marketing strategy? Might be time to start thinking about one.
Article: Google App Indexing Adds 24 Android Apps & Expands To All English Content Worldwide

Paid Search Got a New Option for April Fool’s

Did you try Google’s AdBirds?

Bing Releases Knowledge Widgets

As Bing describes it as, “JavaScript-based widget for webmasters that detects and visualizes entities on the webpage and displays rich information about the entity. It provides your visitors with quick access to relevant information about the entities on the page, and keeps them engaged, entertained, and informed within the context of your webpage.”  The team here at Why People Click wonders what this will do for bounce rate and site engagement for publishers and bloggers. Article: Announcing Bing Knowledge Widget & App Linking

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