Second Harvest Food Bank of Northwest NC Launches #feedingcommunity Blog with Digital Partner Why People Click

Nonprofit expands its digital footprint with a mobile friendly storytelling platform

WINSTON-SALEM, NC & ASHEBORO, NC – Second Harvest Food Bank of Northwest NC and Why People Click announces the launch of the food bank’s blog #feedingcommunity.

Jenny Moore, Development Manager Public Relations & Marketing for Second Harvest Food Bank of Northwest NC said that, “with the launch of this blog, we have the opportunity to tell the human side of the story of food insecurity in our local communities and also to lift up the many ways people and organizations are coming together to provide food for today and hope for tomorrow for struggling families.”

“Non profit or for profit, it’s essential for organizations of all sizes to be able to tell their story in ways that move people to action, be that through blogposts, photos, videos or podcasts.” said Rob Ainbinder, principal at Why People Click. “This blog gives Second Harvest the flexibility to tell their stories how they wish and in a meaningful and compelling way.”

The blog was built on the WordPress platform leveraging Second Harvest’s existing relationship with Why People Click for strategy and design and Second Harvest’s webhost partner Host Rocket.

Visit the blog at:

About Second Harvest Foodbank NWNC

Second Harvest Food Bank of Northwest NC is a proud resource and partner for more than 450 on-the-ground food assistance programs across an 18-county service region. Together, we address immediate needs for food assistance in our communities and work to end hunger through education, outreach, advocacy and collaborative partnerships working to support long-term, positive change for families.

About Why People Click

Why People Click is a digital marketing agency that helps small to medium size businesses and nonprofits increase their effectiveness in reaching the right person at the right moment. We develop and implement marketing strategies that deliver results. On the web at

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