What are the Different Digital Advertising Types?

The short answer is that there are many different digital advertising types available. Like a cornucopia, the types of digital ads are all different but, fit nicely together. In this blog post we’ll cover (at a high level) the main types. But, let’s start off with an assumption: when we are discussing digital advertising we are talking about paid advertising.  That is, online advertising that you pay for in exchange for:

  • brand/company exposure
  • a click or, other action by a prospective customer.

These ads are most often shown on an online media publication, or search engine website.

Digital advertising can be divided into three broad categories:

  • Display ads – so named because they display an image and/or text.
  • Media ads – media ads are video and/or audio files served to a site visitor.
  • Text ads – these digital ads are comprised of textual information.

Within these ad categories are several ad types as shown in the chart below.

[su_table]

Display Ads Media Ads Text Ads
Facebook/Facebook Retargeting Youtube Google AdWords PPC
Categorical/Domain Targeting Video BING/Yahoo PPC
Search Retargeting Video Pre-Roll Click to Call & Call Tracking
Retargeting Ads Mobile
Behavioral
Mobile In App

[/su_table]

In future posts, we’ll break down each of these types of digital advertising in to more detail and explain the benefits and opportunities of each type.

Have a question about digital advertising? Just contact us.

Image Credit: Saratica

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