The short answer is that there are many different digital advertising types available. Like a cornucopia, the types of digital ads are all different but, fit nicely together. In this blog post we’ll cover (at a high level) the main types. But, let’s start off with an assumption: when we are discussing digital advertising we are talking about paid advertising. That is, online advertising that you pay for in exchange for:
- brand/company exposure
- a click or, other action by a prospective customer.
These ads are most often shown on an online media publication, or search engine website.
Digital advertising can be divided into three broad categories:
- Display ads – so named because they display an image and/or text.
- Media ads – media ads are video and/or audio files served to a site visitor.
- Text ads – these digital ads are comprised of textual information.
Within these ad categories are several ad types as shown in the chart below.
[su_table]
| Display Ads | Media Ads | Text Ads |
| Facebook/Facebook Retargeting | Youtube | Google AdWords PPC |
| Categorical/Domain Targeting | Video | BING/Yahoo PPC |
| Search Retargeting | Video Pre-Roll | Click to Call & Call Tracking |
| Retargeting Ads | Mobile | |
| Behavioral | ||
| Mobile In App |
[/su_table]
In future posts, we’ll break down each of these types of digital advertising in to more detail and explain the benefits and opportunities of each type.
Have a question about digital advertising? Just contact us.
Image Credit: Saratica
