Hafele America Co. is a B2B supplier of furniture, kitchen cabinet, and architectural products. Hafele America Co maintains headquarters in Archdale, NC and operates a network of warehouses throughout the United States.<
For decades Hafele America Co relied on a printed catalog to sell thousands of their products to customers across the country. And managed customer service through telephone and email based customer service.
In 2009, a Twitter account was established to expand communication channels with its customers. Being an early adopter in the space gave Hafele several advantages over competitors.
Kleber & Associates, a home building products marketing agency, published a list of what founder Steve Kleber considers “some of the most active and engaging brands” on Twitter. Häfele America was ranked first. The list also included companies like: Pella, Dacor, Gerber, Rinnai, and KraftMaid. Kleber goes on to say in his blog post, “When managed correctly, brands can take on their own personality within social media platforms just as well as individuals can”.