Customized Solution Analyzes 1,000 Backlinks and Provides Strategic Insights for Content Marketing
Hoffman Marketing Communications is a west coast provider of white papers and other assets to high-tech companies in Silicon Valley and beyond.Founded in a Palo Alto, California garage, Hoffman Marketing Communications, Inc. has been based in Silicon Valley for its entire 30-year history.
Hoffman client work spans the emergence of the internet, personal computing, mobile technology, and social media. Today, they deliver content for clients on information security, cloud computing, networking, regulatory compliance, data storage and management, mobility, enterprise software, and much more.
“Why People Click were able to do for us what other SEO companies couldn’t: provide customized solutions to meet our specific SEO needs. Their creativity and experience greatly enhanced our digital marketing efforts, and I would recommend them for SEO without hesitation.”
Steve Hoffman, Hoffman Marketing Communications
The Opportunity
Hoffman Marketing Communication had been made aware by another SEO firm of some opportunities to improve but, felt being shoehorned into a “one size fits all” SEO package wasn’t what they wanted. They also sought to understand what was happening with their website (via Google Analytics) to help direct re-design efforts and inform their in-house content marketing strategy.
The Solution
After meeting with company representatives and learning more about their needs and goals, we created a custom solution for them which comprised of:
- SEO analysis with backlink identification and clean-up support
- Google Analytics consulting and report creation
The Results
Our Google Analytics consulting resulted in the creation of website goals and awareness of what action visitors were taking towards becoming customers of the company. These customized reports and insights allowed Hoffman Marketing Communication to take action on website enhancements and ramp up content marketing and lead generating efforts
As a result of the SEO analysis, we analyzed and compiled a list of 1,000 backlinks (links to Hoffman’s website) of questionable quality. These were crawled, ranked and graded by our in-house staff and shared with the client for further refinement. We also created a removal process that leveraged Hoffman Marcom internal resources and our experience in disavow file preparation and submission to remove 80% of the linked pages from Hoffman’s link profile with Google. The upshot of this work was a measurable increase in organic traffic and requests for white paper samples.
