Our weekly roundup of things clicking on the interwebs in SEO, paid search, web design, social and more.
This week: Analytics Troubleshooting, Podcast is Hot, Does Click Here Work?
Podcasting Is HOT
“In this year’s Infinite Dial report from Edison Research and Triton Digital, there was some good news for podcasting: a 25% bump in the percentage of Americans 12+ who have listened to a podcast in the past month.”
Why this clicks: A podcast is a great way to stay relevant, provide value and give control to client about when to listen to your content. Get some mindshare via their ears.
Article: A Major Shift in Podcast Consumption
Google Announces Analytics Troubleshooting
“Google announced it is launching beta Analytics Diagnostics, but only giving access to a limited number of users for now.”
Why this clicks: For years, business could rely only on analytics professionals or, programmers to troubleshoot their website reporting. Now, those with access to website analytics will get feedback on possible problems and get some pointers on how to fix the issues. This is a huge step forward in giving business users clues for starting the dialog with developers.
Article: Google Analytics Rolls Out Beta Diagnostics For Limited Number Of Users
Do the Words “Click Here” Work?
Does telling someone to click here, work? It’s a great question and this Copyblogger post adds some good information to the dialog. Pointing out that the right combination of anchortext could lift click through 8%+.
Why this clicks: Anything that can increase a visitor’s ability to dig into your content is a great starting point for experimenting on your site. Try it on a PPC landing page and compare to one that doesn’t use it. What are the results?
Article: Does Telling Someone to Click Here, Work?
