4-4-2014 Roundup: App Indexing, Google AdBirds

April 4, 2014

Our weekly roundup of things clicking on the interwebs in SEO, paid search, social and more.

Google Rolling Out App Indexing

Looks like Google is now indexing the content of your mobile apps posted to Google Play and adding it to the search results worldwide. Do you have a mobile app content marketing strategy? Might be time to start thinking about one.
Article: Google App Indexing Adds 24 Android Apps & Expands To All English Content Worldwide

Paid Search Got a New Option for April Fool’s

Did you try Google’s AdBirds?

Bing Releases Knowledge Widgets

As Bing describes it as, “JavaScript-based widget for webmasters that detects and visualizes entities on the webpage and displays rich information about the entity. It provides your visitors with quick access to relevant information about the entities on the page, and keeps them engaged, entertained, and informed within the context of your webpage.” The team here at Why People Click wonders what this will do for bounce rate and site engagement for publishers and bloggers. Article: Announcing Bing Knowledge Widget & App Linking

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