How Long Does SEO Take? – SEO is a Marathon, Not a 50 Yrd Dash

As professionals in the online marketing marketing field we are often asked: “Why does SEO take so long?”, “When can I expect to see our site #1”, “How long does SEO take?” or, some variant of those questions.

When we had the opportunity to discuss things SEO with some other friendly professionals in the local market, it confirmed for us that what we knew was true. Search engine optimization (SEO) is indeed a marathon effort and the results are not likely to be seen in the time to complete a 50 yrd dash.

So why does SEO take “so long”? That’s a great question and one that many have answered. Overall, the answers seems to circle around the fact that we have no direct input with the search engine. Some, even say that this is the wrong question. We apply proven and non-spammy techniques that have been tested (and re-tested) over the years. This testing by us, and our peers results in an approach that (with all things being equal) brings success. We apply these techniques and watch for changes. If nothing happens, we adjust a little more. All the while, noting when it most likely seems to happen.

Why Does SEO Take So Long?

The truth is no one can guarantee how long it will take to show a change in search rank. But, we know from experience for some clients their success starts to be visible in about six months. For others, it could take up to a year before things really start to shape up.

What Do You Show to Prove SEO is Working?

When you work with us we agree on a plan and specific actions. As part of this plan we track keywords on a monthly basis. These changes are something we will share with you in our monthly report. And over time, we will see the impact of our efforts. Tracking rank is just one of the ways we measure improvement in rankings.



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