What Are the Risks of Search Engine Optimization?
There are some risks to search engine optimization and we hope that this information presented helps create awareness of what might be considered risky search engine optimization.
White Hat or Black Hat?
Some companies employ what is known in the industry as Black Hat tactics to gain search rank. These are attempts to "game" the search engines. The tactics are usually completely prohibited by statements from the search engines and the specialists who study the search engines.
These tactics are most often used to change position quickly. And it often does. But, what often happens just as quickly is a fall in rankings. And on top of that, your website might suffer a type of banishment from the search rankings.
If That is Black Hat, What is White Hat?
In White Hat SEO we do everything in line with what is known about Search Engine Optimization to bring about the best, long-lasting results. We do not knowingly take any shortcut that would put your business in jeopardy. We study the latest research and stay alert to what is said by search engine employees at search engine conferences and tradeshows. We constantly test emerging approaches and new technologies that make your website "search engine friendly". And, we do all of it with an eye towards your customer and staying in the search engine's good graces.
So, how do you minimize your risks in search engine optimization?
In the end, you should be happy with working with your search engine optimization company. And you should be assured that they are doing "good" work on your behalf.
Have a question about Search Engine Optimization? Let us know.
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