Are you an event manager, promoter or event planner? Has your event been canceled due to concerns raised by the Carona virus? Have you moved (or are you planning to move) to a virtual event?

There are a few things you should do now to prepare for the transition.

Get in contact with a virtual tradeshow service. Virtual Tradeshow Hosting is one vendor. Other options might include video conference calls, video chats, Facebook and or YouTube live streaming.
After your date is locked in and service is set, send an email to your registration list (with any special instructions to register again). If at all possible reduce/eliminate as much friction to re-register. This might involve setting up a username and password for guests and inviting them to register via an invitation link. Look to do whatever you can to pre-populate their account/invitation.
Do a little pre-work and check your Google Analytics to see what kind of impact your work is making. If you don't have this or, another website analytics package it's time to seriously consider implementing.
Once registration is setup and your registered guests have started to onboard, announce the change on your blog, share on social media and send out via press release services. Don't forget to overlook your registered guests and employees to share the virtual event across social as well.
If you aren't seeing a large number of previously registered attendees sign up for the virtual event. There are many ways of leveraging ads to reach out to previously registered guests and similar audiences. Get in touch with us.
Bonus Tip: Give your internal staff a heads up on the latest information and what they can do to minimize the spread of the virus. Hand washing is key!

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Our weekly roundup of things clicking on the interwebs in SEO, paid search, web design, social and more.

Google Analytics To Roll Out New Benchmark Reports

“Google Analytics announced (…)its new benchmark reports will be rolling out over the next few weeks, allowing users to compare their results to industry standard acquisition and engagement metrics.According to the announcement, users can select reports from among 1,600 industry categories, 1,250 markets and seven size-buckets, with metrics by channel, location, or device category dimensions.
Why this clicks: As marketers we look for external bearings for some sense of direction. And for that we finally see some payoff for anonymously sharing our data with Google for years. While these benchmarks provide a tantalizing cache of data, we should view it with some caution. Especially if you are in a niche or, in B2B. Ultimately, the best benchmark lies within your own data.
Article: Google Analytics Begins To Roll Out New Benchmark Reports

New Photo Sharing App: TIINY

“beta testers shared 5 time more photos with Tiiny than on their other photo apps, but he’s not even concerned about the success of the app”
Why this clicks: The spirit of innovation and Kevin Rose’s observation that a user can consume more content in a grid pattern is an interesting insight. And the proof appears to be in the early sharing results. Perhaps will see this feature built into other image intensive apps.
Article: Kevin Rose, Founder of Digg, Launches New Photo Sharing App Called ‘Tiiny’

Facebook Now Asks Why When You Block an Ad

“When users click on a sponsored post to block it, they’re asked, “Why don’t you want to see this?” Was it because you found it irrelevant, offensive, annoying? Facebook says responses from relatively few people will increase the relevance of ads for all users.”
Why this clicks: On the surface the incremental feedback Facebook gets might be helpful. Atleast it looks like Facebook is making an attempt to be helpful and refine newsfeed ads. But, this is a main profit driver for FB, are they likely to make changes?
Article: If You Block an Ad, Facebook Now Wants to Know Why